When researching a non-English speaking country, students were tasked with making any call-to-action poster/brochure in both English and their researched country’s native language, in order to get people of that demographic to be involved with their community. After personally researching Brazil, I ultimately decided to create 2 posters and brochures (one in English and another in Portuguese) advertising a fictional music festival in Brooklyn, NY.

The goal was to create a promotion that felt lively and vibrant, reflecting Brazil’s culture and attitude. This was achieved through an energetic color palette (taken from Brazil’s flag), high contrast imagery, and exciting iconography.